“Much more important than working hard is knowing how to find the right thing to work on. Paying attention to what is going on in the world. Seeing patterns. Seeing things as they are rather than how you want them to be. Being able to read what people want. Putting yourself in the right place where information is flowing freely and interesting new juxtapositions can be seen. But you can save yourself a lot of time by working on the right thing. Working hard, even, if that’s what you like to do.”—Caterina.net: Working hard is overrated [Via SwissMiss] (via heyitsnoah)
“can we possibly imagine love without anxiously following our image in the mind of the beloved? when we are no longer interested in how we are seen by the person we love, it means we are no longer in love.”—milan kundera
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”—Calvin Coolidge
“Most people have learned to live in the moment. The argument goes that if the past has uncertain effect on the present, there is no need to dwell on the past. And if the present has little effect on the future, present actions need not be weighed for their consequence. Rather, each act is an island in time, to be judged on its own. Families comfort a dying uncle not because of a likely inheritance, but because he is loved at that moment. Employees are hired not because of their resumes, but because of their good sense in interviews. Clerks trampled by their bosses fight back at each insult, with no fear for their future. It is a world of impulse. It is a world of sincerity. It is a world in which every word spoken speaks just to that moment, every glance given has only one meaning.”—Einstein’s Dreams by Alan Lightman (via owlswallowvowels)
Signal is noise, sad but true. There is enough good content, enough good products, that merely being good, or merely being great, is insufficient to guarantee success. Being excellent is a bare minimum, I would hope.
You also need to be visible, be interested, be remarkable (as in, worth remarking on) and be continually refreshing.
Don’t tell me that advertising, marketing, or PR are meaningless. Because if that was the case, format wars would be won on quality, fashion would collapse on itself, and the modern concept of a luxury brand would be drastically different.
Meaning is a mixture of what is innate in a thing, and what is attributed to that thing, what qualities it is imbued with, whether due to the efforts of the brand, or the efforts of the public.
Pretending you don’t need to take an active role in building awareness, in making that meaning, indicates you’re still trapped in the ‘build a better mousetrap, and the world will beat a path to your door’ mentality.
It doesn’t hold up so well when there is a nearly unlimited number of established pest control options out there, even if yours is vastly superior.
“The moment we begin to fear the opinions of others and hesitate to tell the truth that is in us, and from motives of policy are silent when we should speak, the divine floods of light and life no longer flow into our souls.”—Elizabeth Cady Stanton
“What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That’s a better kind of innovation, built for 21st century economics.”—Umair Haque (via secondsminuteshours)
“…second of all, Jay Leno owes Kanye West a thank you letter and a motherfuckin’ apology. Cause I’ll tell you this much, if my mother had passed away and I’m sitting on your show, your inaugural show, when I didn’t have to be there in the first place, and you asked me about my Mama and what my Mama would have said, I would have said she would have told me to “whip your long face, etc., etc, motherfuckin’ ass on television.” That’s what my mother would have said, “fuck you up immediately.”—Mos Def (via okayplayer)